Selected work
A selection of the engagements delivered across national platforms, international exhibitions and executive level protocol.
Naming rightsNegotiated the naming rights that made the Jeddah GT race SAL GT, with the principal logistics sponsorship alongside. Delivered end to end, including a GT car placed in a glass box in the city a week ahead, scannable for ticket registration.
SponsorshipSponsorship of the Dakar Rally across its Saudi editions, with an on-site booth and a value in kind structure, converted into commercial work moving competitor equipment and freight into the Kingdom from across the globe.
ScaleThree cities, more than 17,000 employees and family members across a single programme, with entertainment facilities, brand activations and live performance.
NationalSAL's presence at the Kingdom's flagship logistics forum, hosting ministerial and executive delegations at the stand across the programme.
RegulatorProtocol and hosting across General Authority of Civil Aviation steering committee proceedings, from reception and seating through to the economic licence handovers.
NationalExhibition presence and protocol delivery at one of the Kingdom's largest international defence platforms, hosting government leadership at the stand.
InternationalExhibition programme in Shanghai, built around commercial objectives rather than presence, with an activation designed to start conversations rather than draw crowds.
InternationalParticipation at the world's leading logistics exhibition, covering stand delivery, delegation management and carrier engagement.
InternationalRegional participation at the Southeast Asian edition, extending carrier and forwarder reach beyond the Gulf.
InternationalPresence at the Salón Internacional de la Logística, opening European forwarder and operator relationships ahead of the Kingdom's westward expansion.
NationalPresence at the Kingdom's dedicated warehousing and logistics exhibition, from stand concept through to on-ground delivery and lead capture.
NationalParticipation at the national industry platform, positioning logistics as infrastructure for the Kingdom's manufacturing ambition.
IndustryPresence at the IATA aviation platform, engaging carriers and ground handling counterparts on operational standards and partnership.
IndustrySponsorship and award ceremony participation at the Kingdom's forward looking aviation platform.
CorporateSigning ceremony marking the agreement with Air China, delivered with the protocol a cross border partnership requires.
HospitalityA relationship programme built around golf, bringing customers, partners and executives together in a setting that a conference room cannot replicate.
CorporateLaunch ceremonies marking new warehousing capacity coming into service, delivered with the protocol a customer and regulator facing moment requires.
Activation
The physical campaign that runs before and around an event usually does more work than the event itself.
Also delivered
Programmes where the work speaks for itself.
The launch of the bank's new identity, staged at its new headquarters in King Abdullah Financial District, introducing the brand to staff and market together.
New identity landed in one moment
Participation and delegation management at the global climate summit, covering accreditation, protocol, executive scheduling and on-ground representation.
Represented at the highest profile climate platform
Engagement programme around the world's largest single site concentrated solar power project, a landmark in the region's energy transition.
A global first, positioned as one
The group's flagship investor engagement, delivered to the standard expected by institutional analysts and the international financial press.
Investor confidence supported at a listed group's key moment
National initiative supporting the Kingdom's small and medium enterprise sector, delivered across multiple venues and stakeholder groups.
Vision 2030 SME agenda, made visible
A high visibility national entertainment platform with significant media exposure and complex guest and talent protocol.
Talent and guest protocol at scale, under live coverage
A continuing programme of MoU signings and partnership ceremonies across the Kingdom and internationally, each with its own protocol brief and run of show.
Every agreement marked properly, every time
The measure is not how it looked. It is what it returned.
Every engagement above began with an agreed objective and ended with a report against it. Leads, meetings, senior visitors, agreements signed, coverage achieved.